Framing and what it means to you!
Last Sunday's NYTimes magazine ran an article about the battle to control language in political discussions.
The article focuses on the cognitive linguistic work of George Lakoff. Some democrats are focusing on Lakoff's notion of Framing that simplifies concepts as keywords or metaphorical mental imagery as a better way of getting their ideas across to broader public.
It is an interesting discussion - one that merits reading the whole article - as it highlights two salient points:
- people are not really all that rational
- mental imagery is important when trying to get your point across
So, here is my attempt at framing: Read the article or your brain will shrivel up and blow away!